The Most Wonderful Time of the Year – 2012 Planning

December 19, 2011

Improving your 2012 marketing results without spending more marketing $$.

It’s the most wonderful time of the year… 2012 planning season. You’re looking back at your firm’s 2011 results, trying to figure out what went well and how to drive better results (clients and revenue, of course) in 2012.

Before you let visions of social media strategies dance in your head, think about ways that you can improve results without spending more marketing money or even changing your marketing strategy. Look no further than your current flow of prospective clients, also called your prospect pipeline to use a sales term. Read the rest of this entry »

1 Comment | General, Marketing, Sales | Tagged: , , , , , , , , , | Permalink
Posted by Dave Slovin

The 1-Hour Business Plan

July 10, 2010

Build a quick business plan so you can focus on building your business.

There are a number of articles about the importance of having a business plan, as well as tips about what to do or not do. As someone who has written several business plans over the last few years, I understand the importance of having a plan and appreciate any advice offered.

Unfortunately, that’s not my problem. My challenge is just getting started — organizing my thoughts enough to start documenting my business idea, plans, and goals. It’s converting all of that information from my brain into a Word file. Since there is no iPhone app (yet) that can interface between mind and Microsoft, I developed an exercise to help me start developing the business plan. Read the rest of this entry »

1 Comment | General, Marketing | Tagged: , , , , , , , , , | Permalink
Posted by Dave Slovin