May 1, 2012
Don’t Define. Differentiate.
Why do your clients choose your firm/company/practice over others? Is it just because you’ve got employees who come into the office every day and do their jobs? Probably not. So why do so many companies resort to these types of generic statements on their websites and in other collateral? Read the rest of this entry »
January 26, 2012
Three strategic questions to (quickly) ponder before you start building a new site.
With the start of a new year, we reflect on those positive changes we want to make and goals we want to achieve. We resolve to improve our health, spend more time with family, get organized, and of course, update our website.
Before you pick up the phone and call that guy (or gal) who said he could build you a great new site for $1,000, please resist the urge to fire until you’ve had a chance to aim – or quickly define your goals, market and message. This doesn’t have to take months. Read the rest of this entry »