Do I Really Need to Blog?

December 9, 2011

Yes, and here are three reasons to keep up that critical communication.

Must be the weather change, but I’ve been asked this question several times over the last week, which is enough to interrupt the calendar for a special blog of my own. The rationale for not starting or not maintaining a blog is fairly straightforward:

  • Takes too much time
  • Already too much online clutter
  • No one reads them

Other than the first item (see idea below), I couldn’t agree more — when you think about this from the perspective of the general internet population. But that’s the wrong logic. Read the rest of this entry »


Content Creation

November 25, 2009

5 ways to overcome that blank page.

There it is. You’re staring at an empty Word doc or blank sheet of paper. You know that you need to get something written now. Your [clients/prospects/audience] are expecting a new [newsletter/white paper/seminar/blog]. Since you read my blog, you know that it needs to create value in the minds of your audience. You want it to be a clear, succinct message. You may even have a topic in mind. Other than that, you’re clueless. Hey look, someone just wrote on my Facebook wall… Read the rest of this entry »